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Have questions? We have answers!
Have questions?
We have answers!
Frequently Asked Questions
Gray hair is naturally more sensitive and can turn yellow for several reasons, including sun exposure, medication, smoking, pollution, chlorine, hair products and heat styling tools. Let's focus on the impact of heating tools. The yellowing caused by excessive heat occurs when the temperature is too high. The good news is that this discoloration is not permanent and can be reversed with ANEW Gray Purple Brightening Moisture Shampoo. You will see improvements within 1-2 shampoos and can stretch to a month, depending on your hair type.
Gray hair is thinner than naturally colored hair because its cuticle layer is more delicate. This cuticle provides natural protection against water, UV rays from the sun, humidity, chemicals and heat styling. Without this protective barrier, gray hair loses moisture, leaving it dry, fragile and coarse. ANEW Gray was specifically formulated to hydrate, moisturize, nourish and remove yellow tones, restoring the brightness and health of gray, textured hair.
Purple shampoo will not turn your hair purple. Its purpose is to neutralize dull or yellow tones in gray hair. The purple pigments balance out those warm tones, leaving your hair soft, vibrant and shiny.
